New Designers + New Designs

Designer Spotlight: Amanda Thomas of Luv Aj

We couldn’t be more excited to be launching Amanda Thomas’ first-ever fine jewelry collection. With her unique, rocker-meets-romantic sensibility, the L.A.-based talent behind the line, Luv Aj, fits right in with our hand-picked squad of incredibly cool jewelry designers. (Her most treasured wardrobe item? A Valentino leopard print trench. Now that’s chic.)





I’m the kind of girl who styles her outfits around her accessories, not her clothes.”


We’ve been following Amanda’s career ever since Fred Segal picked up her line (when she was all of 16!), and love the way her collection has evolved into an ever-expanding galaxy of hexagonal silhouettes and edgy motifs (like barbells and spears), with just a smidge of sparkle. (We’re not alone in this, by they way—celebs from Karolina Kurkova to Jessica Alba are also fans.)

We’ve collaborated with Amanda to put together a really smart assortment of pieces designed to add a delicate, tough-luxe touch to your look. Suffice to say that adding 14k gold and diamonds to the mix makes her collection about a thousand times more obsession-worthy. Not that we’re complaining! Here’s a peek at the Luv Aj jewelry we can’t live without…



Ordinary cross designs have nothing on these dagger-sharp hoop danglers. We love the edgy vibe of this effortlessly cool pair, and it’s also Amanda’s favorite piece from the collection!



Cross Hoop Dangle Earrings | Iconery

Cross Hoop Dangle Earrings


Stars like Olivia Wilde are bringing chokers back into vogue. We’re especially into Luv Aj’s take—dainty, light, easy to style, and great for layering.


“I feel like there are so many chunkier, statement versions, but the dainty diamond kite choker that we did for this collaboration is just so beautiful. It’s really simple, but when you get up close it has really amazing details.”




Luv Aj 3

 Cross Charm Necklace, Diamond Kite Choker


We’ve never met a delicate diamond stacking ring we didn’t like and Luv Aj’s are as irresistible as they come.     


luv-aj-2Luv Aj ring collection

Clockwise: Full Bloom Small Kite Ring, Full Bloom Eternity Kite Ring, Full Bloom Large Kite Ring, White Sapphire Full Bloom Ring   


Classic diamonds, updated (and elevated) for the modern age: Like many Luv Aj pieces, these ear-climbers offer a bad-girl twist on a nostalgic, femme style (a juxtaposition we love).


IMG_3217Diamond Kite Ear Climbers | IConery

Diamond Kite Ear Climbers


See the entire Luv Aj fine jewelry collection here




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