New Designers + New Designs

Designer Spotlight: Annabelle Fleur of VivaLuxury


We’re thrilled to launch our newest designer collaboration with Annabelle Fleur of the incredible style blog VivaLuxury.

We asked Annabelle about her inspiration, her secret book obsession, and her thoughts on jewelry. Here’s what this icon of understated luxury told us…




My self described style is polished femininity with just a touch of edge.

My style icon is Audrey Hepburn.

My favorite designers are J.W. Anderson, especially accessories like bags and jewelry and also Gucci, this year’s collection is so bright and fun, I can’t wait to get my hands on a few knits and structured pieces to wear this fall. 

My design inspiration is from my childhood when I watched my grandmother getting ready for dinner, putting her beautiful vintage pearl earrings on. So, I wanted to create a collection which transforms a classic pearl into something entirely modern and edgy, something one could wear with an evening dress or a pair of sneakers and jeans.

The most surprising this about me is  I started my book collection when I was still in college, and I continue collecting to this day.

My favorite vacation destination is the Virgin Islands – miles and miles of white sandy beaches, what could be better.

My ideal meal would include a really good pizza and pasta.

My idea of heaven is any day with my husband!

My favorite VivaLuxury x Iconery piece is the Three Pearl Ear Cuff. It’s such a statement piece, yet it’s so incredibly versatile.

If I had $100 burning a hole in my pocket I would spend it on skin-care and make up, I am obsessed with beauty products! You can leave me at Sephora for hours and I’ll never be bored!


Click here to shop the full collection from VivaLuxury x Iconery!

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